BMO | BMOvation work samples
Wellstar | Shine Well work samples
Phillips 66 | Appreciation in Action samples
These are three of the biggest clients I had the opportunity to be the lead copywriter for where I helped build the brand and voice for their employee recognition programs. My role in this included conceptualizing the name of the program, creating the look and feel of it in design, and developing a strategy on how each communication deliverable will help the clients achieve their recognition goals.
The work I did for BMO and Wellstar were incredibly successful and were featured multiple times over a few years in our international Influence Greatness conference. They were used as case studies of the quality of work we can deliver to clients and how effective our communication pieces can be. Leaders from BMO and Wellstar volunteered to be keynote speakers at our conference and share the positive experience they had with our team and their new recognition program.
Download the PDFs above to view a wide range of samples of the work I did for each client.
This is another communication piece that I did for Wellstar. It's a launch video to help quickly introduce the new recognition program at launch while highlighting a few of the benefits if offers. This video was well received by the client and their employees—so much so, that we now regularly share this with potential new clients as an example of the type of launch videos we can create.
Chick-fil-A | Full of Thanks work samples
Electronic Arts | Greatness at Play work samples
T-Mobile | T-Spirit work samples
These are a few of my favorite RFPs (Request for Proposal) that I worked on and am proud of. Our goal is to make the work align so well with their values, mission, and brand guidelines that they can truly envision these programs as part of their culture and how they speak to their employees.
These projects require a lot of brand research and collaboration with the designers in order to make these feel seamless for the potential clients. I always aim to create a recognition name and overall tone that really encapsulates who they are as a brand, what they represent, and how recognition is here to help elevate it all.
Since this work is part of a bigger presentation, I really lean into the headlines and poster copy to help the messaging shine and catch the client's attention. For Chick-fil-A, I leaned into elements of their wholesome culture, industry, and playful attitude. For Electronic Arts, I tapped into the passion that employees and customers share for the gaming industry while sprinkling in many fun easter eggs that gamers will understand and connect to. For T-Mobile, I let their vibrant energy radiate all throughout the RFP that felt unifying, positive, and down-to-earth.
Download the PDFs above to view the all of the work I created for each brand.
In my first year, I was assigned to lead all messaging and content strategy for Pluralsight LIVE and Tech Skills Day—the two biggest international events that Pluralsight hosts each year. For LIVE, I was part of all creative—from building the brand and voice, creating web content that feels innovative and engaging, to conceptualizing storyboards for all video content such as this teaser trailer. Here I developed messaging that encapsulated the theme of the conference "Stronger Together" and helped develop the idea for animation that ties it all together.
Tech Skills Day landing pages
Pluralsight LIVE conference box
For Tech Skills Day, I led in the same aspects as I did for Pluralsight LIVE—building a fun, video game theme and tone, helping develop landing page layouts that truly help the copy and design shine together and individually, and delivering fun, engaging assets such as the box above that are shared with clients at the conference.
Download the PDFs above to view the full landing pages for Tech Skills Day and for a larger view of the box shared at the conference.
The Purple Harmony Pillow was the first new major product Purple released that I was heavily involved in. I spearheaded the naming process and tagline suggestions – after writing over 300 potential names for the pillow, we decided on 'Purple Harmony Pillow'. For the tagline, our CEO Joe Megibow, wanted to be bold and to stand out, therefore I wrote the tagline:
'The Greatest Pillow Ever Invented'.
Besides the script for this video, I also helped with the direction of the shoot by helping put together a shot list. A couple of my suggestions made the cut and were used in this commercial (0:19 and 0:22). We had access to a Kira Arm for this shoot so we wanted to take full advantage and create some awesome content and I believe we truly made the most out of it.
These are a part of a series of commercials we made, each highlighting a specific benefit of the Purple Mattress. We wanted to go with a playful tone while calling out memory foam and even a couple of our competitors that use memory foam in their mattresses. We went through different phases with the lyrics – from following the melody of "One of These Things" from Sesame Street to a children's poem style, and finally settling on a script focused through an announcer.
This was my first big project at Purple that I wrote, produced, and directed. This type of video would normally not fit the Purple brand, but as part of the brand refresh team, I wanted to try something that was new, different and fun.
It was close to Halloween when this concept got approved and with the team being caught up in other projects, I teamed up with another one of our video editors and we built the set, set the practical effects traps, filmed, and edited it all in about a week. The video was a success that received a lot of love and great feedback from our audiences and customers.
Bigsley Event House
These are the three main products that I would handle all of the social media accounts for - The Color Run being the #1 priority. The Color Run Facebok had 5.7 million followers and the Instagram had 238K. During my time there, the following base for Pumpkin Nights tripled due to unique content and outreach to social influencers.
Soul Pose was present in the U.S. and in Canada, with a following of 63K. Although these were the three main brands I worked on, we had other new brands that I worked on as well that have began to gain traction and interest from several large markets.
I was part of an amazing team at AdThing that put together these awesome posters and radio ads for Freebirds. We wanted to give this campaign an 'attitude' that would stand out and I believe we did just that. There was a lot of collaboration involved in this campaign, not just within the creative team, but all across the University of Utah and Salt Lake City. This campaign was showcased across campus, including football games, pop-up events in the city, billboards, radio, Freebirds locations, and more. This was my first highly successful campaign that I was the lead writer for.
Here at AdThing we've had the privilege to work on some awesome clients such as Freebirds, University of Utah Health and Athletics, and ReefCI. That's just a small peek of our clients, but we work on a lot more. Check out the site above to learn more about the student-run ad agency.
The University of Utah team created a fully functioning Social Media Campaign for Robert J. Debry and the ad agency, Fusion 360, to raise awareness of the dangers of texting and driving. I did the copywriting, assisted in PR, led event coordinating, and wrote the video script for our PSA. Click on the links below for more info on the campaign, watch our PSA with NBA player Jakob Poeltl, and see me be riddled with anxiety as I'm interviewed on live television with KSL.